Laino is a brand specialised in dermo cosmetics and was launched in 1954 at the same time as the handcare with glycerin was created.
In 1978, the brand was taken over by the Gilbert laboratory. Since then, Laino has been developing varied ranges based on clay : for instance cleansing milks and above all the genuine Marseille soap.
In 2011, it started to diversify according to 3 major lines : natural hydration, tradition and plaisirs parfumés
Laino has also based its reputation on the marketing of traditional products such as the Alep soap or the Alum stone.
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