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Description
Enriched with vitamin C for visible anti-ageing results
Targets dark spots and dull skin
Corrects fine lines, evens skin tone and instantly brightens
Lightweight texture with fast absorption and no greasy residue
Suitable for sensitive and normal skin
Avène Activ Cg Brightening Corrector Serum is a concentrated dermo-cosmetic formulation designed to address signs of chronological and sun-induced ageing. This targeted treatment helps reduce the appearance of fine lines, evens out skin tone and protects against oxidative stress, all while respecting the needs of sensitive and reactive skin.
Stable vitamin Cg and pigmentation correction
At the heart of this serum lies vitamin Cg (ascorbyl glucoside), a stable vitamin C derivative that releases gradually upon application. This key active helps regulate melanin production to minimise the appearance of dark spots and promote a more even complexion. Complemented by antioxidant agents, the formula works to protect collagen structures, helping to smooth skin texture and reduce the visibility of fine lines. The addition of Avène Thermal Spring Water provides soothing, anti-irritant properties essential for maintaining tolerance in even the most delicate skin.
Lightweight texture and skin absorption
With its fluid, lightweight texture, this serum absorbs quickly without leaving a greasy or sticky residue. The carefully developed formulation integrates seamlessly into daily skincare routines, providing a hydrating base that helps maintain the skin's natural suppleness. Avène's scientific expertise delivers a structured anti-ageing solution that combines efficacy with exceptional tolerance, helping to stabilise skin's appearance and support its natural radiance against daily environmental stressors.
How to use Avène Activ Cg Brightening Corrector Serum?
Apply once or twice daily to cleansed skin, focusing on dull areas. Gently pat onto the face, neck and chest to aid absorption. Ideal for use before your moisturiser.
Avoid the eye contour area. The lightweight formula absorbs quickly, making it perfect for wearing under makeup.
Compositions & ingredients
The composition may be subject to variations, so we advise you to always check the list on the purchased product.
Why use Vitamin Activ Cg Serum? This radiance-boosting serum is ideal for dull, tired-looking or ageing skin. It helps to smooth fine lines, even out skin tone, and restore the skin’s natural glow.
Is it suitable for sensitive skin? Yes, the gentle formula has been dermatologically tested and is suitable for sensitive skin. It combines anti-ageing efficacy with high tolerance.
What results can be expected? From the first applications, the skin appears brighter and more radiant. After 15 days, skin texture is refined. In 4 weeks, wrinkles are visibly reduced and dark spots appear diminished.
How should it be incorporated into a skincare routine? Apply morning and/or evening to cleansed skin, before using a day or night cream. One dropperful is enough to treat the face, neck and décolleté.
What are the key active ingredients?
- Vitamin Cg: a powerful antioxidant - Niacinamide: helps reduce dark spots and supports the skin barrier - Bakuchiol: a gentle, plant-based retinol alternative that boosts skin regeneration without irritation
Is the packaging practical? Yes, the serum comes in a recyclable glass bottle with a precision dropper, allowing for hygienic and controlled daily application.
ultra-melting milky texture recharges skin with moisture, soothes and protects it from the aggressions of daily use (climatic variations, pollution, oxidative stress...).
The ultimate glow-boosting ritual to revitalise and oxygenate your skin for a radiant complexion.
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£43.57
£622.43/l
Out of stock
Reviews
Rated 2 out of
5 by
emmac298_1039 from
Somewhat disappointing.[This review was collected as part of a promotion.] Overall, this vitamin C serum is quite pleasant – it applies smoothly and has a subtle, refreshing scent. It performs well beneath makeup, but I’ve noticed that my skin feels tight and somewhat dry afterward. Unfortunately, I didn't really observe any significant improvement in my skin
Date published: 2025-04-07
Rated 5 out of
5 by
tashaf17_2233 from
Fab[This review was collected as part of a promotion.] Gave it to my mum as she was looking into something like this and she said its fantastic! She's recently bought some more! The packaging isnt bulky which is a win!
Date published: 2025-04-02
Rated 5 out of
5 by
xkxseyx_1782 from
Incredible serum![This review was collected as part of a promotion.] Wow! I have been using this Avene AV Vitamin Activ CG Serum for a long period of time now and my skin looks and feels incredible! the packaging itself is stunning. Included is a glass bottle with the serum applicator which is extremely easy to use and smells incredible. This product has really helped eliminate fine lines and wrinkles rehydrates and moisturises the skin with a gentle formula that has unbelievable results I can't wait to purchase this product in the future and recommend it to family and friends!
Date published: 2025-03-12
Rated 4 out of
5 by
rosemaryb23_7983 from
Lightly scented vitamin C serum[This review was collected as part of a promotion.] Overall a nice vitamin C serum - applies well with a nice light scent. Behaves well under make-up and has left my skin feeling smoother and well nourished. Slightly disappointing packaging (damaged on the production line).
Date published: 2025-03-09
Rated 5 out of
5 by
sethsayscheese_4798 from
Seems great[This review was collected as part of a promotion.] Nice thick serum so not gonna run all over before you can get it on your face. Dries nicely and quick, not sticky to touch and works under makeup nicely. Can't tell much difference yet but I'm forgetful and don't use it religiously.
Date published: 2025-03-07
Rated 5 out of
5 by
samanthah590_2088 from
Smells lovely[This review was collected as part of a promotion.] This serum goes in really smoothly and doesn't stay sticky or tacky. It smells lovely but isn't overpowering. It left my skin feeling soft and smooth.
Date published: 2025-03-07
Rated 5 out of
5 by
jessicab2021_1565 from
Lovely serum[This review was collected as part of a promotion.] Love this! I stopped using vitamin C as it broke me out terribly, this is absolutely amazing ans hasn't broken me out once in the few weeks I've been using it! The bottle is lovely and luxurious, the serum smells lovely and is very thick. A little goes a very long way so will last a while. I will definitely be repurchased once it's empty!
Date published: 2025-03-02
Rated 5 out of
5 by
samanthas655_5278 from
Vitamin c boost[This review was collected as part of a promotion.] Really impressed with this I'm in my 50s and needed something to bring my skin back to life after first application my skin was brighter,with vitamin c ingredients really does give your skin a boost its light and none greasy. After a few weeks of using morning and night I did notice my wrinkles were less visible
The scent is nice too not to strong, lovely eye catching packaging ,bottle comes with piplett.
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